Blogs were originally designed to be an online journal where people could share ideas and interests, i.e. a web log, but nowadays they are used increasingly on business websites in order to connect with customers. Blogs can also be used to generate traffic to a particular website.

Many of the rules that apply to writing for the web in general also apply to writing for blogs in particular . As web readers tend to scan pages rather than reading them word for word, it is important to grab the reader’s attention and keep them reading, bearing in mind that readers of your business blog are also potential customers.

The following guidelines should help:

1) Headlines – These should grab the attention of your readers and capture the essence of the blog.

2) Keep it concise – Cut out excess verbiage and only introduce a few ideas within each blog. This makes it easier to read and any further ideas can be introduced in a future blog.

3) Engage the reader – Blogs are usually written in a chatty, informal style, and should address the reader as an individual, often using a ‘me to you’ approach.

4) Create white space to make the blog easier to read. This can be achieved by using sub-headings and lists to break up the text.

5) Originality – although you could use sources such as news items as inspiration for your blog, the blog should be in your own words, avoiding plagiarism and keeping your blog entry unique.

6) Link to other web pages so that customers can access further information if they need to. The addition of links can also improve your internet ranking.

7) Topicality – Refer to news items regarding your industry and explain how they relate to your business. This shows that you are knowledgeable in your particular field and keeps your blog fresh and current.

8) New information – Keep your blog interesting by providing new information. You can do this by providing solutions to common customer queries or problems to demonstrate your expertise, or by telling them about a new product launch or service that will become available to your customers.

9) Keywords – Include these in the headings and in the main body of the text. Try to use keywords that customers will commonly use to search for the products or services that you offer.

10) Proofread for accuracy. This is as important with blogs as it is with any other type of writing. Spelling and grammatical errors will make you look unprofessional.

Business blogging has many advantages. Blogging gives your company a chance to engage with your customers in a less formal setting than on your company website. A blog serves as an online platform for you to let your customers and potential customers in on some behind-the-scenes details about your company, highlight new products, announce special promotions and more. It can also be great for your SEO efforts. However, just creating a blog won’t do anything; you need to actually write in it, a lot. Many companies blog weekly or even daily, which means you need some great content to keep your readers interested. Are you dealing with writer’s block every time you sit down to compose a blog? Here are 10 great topics to help you get started.

Traffic and leads are the bread and butter of any online business. If you ever want to make any money online you have to know how to get people to your website. There are many basic methods out there to drive traffic that work pretty well. Sometimes though, you need to think outside the box and learn some non traditional ways that people use, but many starting out may not know about. These types of things are learned over time from mentors which is a good reason why you need one if you want to succeed.

Guest blogging is a marketing method those just starting out may not know about. It’s a method that can help draw many extra people to your website without much effort. Having a blog is an important part of your marketing strategy. The only problem is most who are starting out, and even some who have been doing this a while, don’t generate enough traffic to their own blog for it to have a huge impact on their business. That’s where guest blogging can help.

Essentially you’re doing the same thing you have been continually doing; writing quality content for your readers to view on your blog. The only difference is instead of posting it just to your blog, you’re posting it on a blog that generates thousands of readers each day. Sounds pretty simple right? It is, but you have to remember that your content has to give value or it will be over looked. If you have your ducks in a row and your blog is of worthy content, you will be looking a chance to drive significantly more traffic to your website.

You have to do your research though. Make sure your posting on a site that gets the most traffic and is relevant to the content you are going to write about. If you’re in internet marketing it really won’t be helpful for you to go and guest blog on a site that focuses on arts and crafts. That’s just an example, but I think you get the point. They key is to drive TARGETED traffic back to your site so you increase your chances of generating leads and sales.

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