Hashtags are a terrific way to streamline news updates to donors, volunteers, journalists and others who support the mission and Essiccatore professionale outreaches of your organization. If you are on Twitter, you should use hashtags whenever possible to organize content. (If you aren’t on Twitter, get there!) Not sure where to begin with hashtags? Check out the tutorial below.
What is a hashtag
Hashtags are a way to organize the massive amount of Twitter updates posted by users every day. Think of it like a file folder that needs a label before you put it in the cabinet. Hashtags always begin with the “#” (pound) symbol, followed webwizard360 by a word or acronym. Twitter users can search these hashtags for information on specific topics that matter to them. For example, after the earthquake in Haiti, many Tweeters shared news, information and donation needs using the #Haiti hashtag.
How hashtags can benefit your smootnews organization Hashtags make it easier for donors, volunteers, journalists and others to find out specific information about your organization.
They can be used in a variety of ways:
Organization updates. With a generic hashtag representing your organization, you can filter all news from all departments into one Twitter stream. Donors and volunteers of the umbrella organization can see what is happening in all areas of outreach. For example, if your group is called Donate Food Today, you could use #DFT as your hashtag.
Program-specific information. If your organization offers many outreaches, it might be wise to give each one its own hashtag. This way, people can follow the issues that matter to them, rather than the full organizational stream. If your organization follows water and legislative issues, you could use #H2O for Twitter updates related to water, and #laws for the latter.
Events. Hashtags make event tracking easy. Many times, Twitter users will use one hashtag at an event they attend. They share information from different seminars and also meet up with others in their Twitter network at the events. For example, if you have an event called Feeding the Hungry, you could use #FTH as the hashtag. Hashtags are also important for online events and discussions.
Donation drives. If you have a major campaign coming up, consider creating a hashtag just for it. This way, donors can specifically track your progress. If you are falling short, many Twitter users will forward your donation drive information to others in their network, which will put you closer to your goal.
News releases. You can create a specific hashtag for organization news releases. This makes it easy for journalists in your area to find them. Blog posts. Some organizations cover a variety of issues. Each issue has a specific audience, which likely means they will need separate hashtags. For example, a site that reviews multiple media could use #books for book reviews and #DVD for DVD reviews.
How to get started
It isn’t difficult to get into the hashtag game. All you need is a Twitter account and interesting content to share with your network. For some, you may be able to piggyback on hashtags already in use. This way, you join a guaranteed audience already working on your initiative. This typically only works for sharing information about general topics, like television shows, or issues like federal or state legislation.
For others, creating unique hashtags for the organization or specific issues will be key to driving social media traffic with donors, journalists and volunteers. Remember, Twitter only allows 140 characters per message, so you want a hashtag that won’t take a lot of space.