Bloggers are often looking for ways to increase traffic to their sites. There are several ways to go about doing this. Optimizing for the search engines, buying advertising, submitting posts to search engines, and article syndication are all ways that bloggers can gain traffic.
Increasingly, bloggers are turning to guest blogging as a form of garnering traffic. Guest blogging is when a blog post is written by an author who does not usually write for the site. Such arrangements are generally free of charge for both parties.
Why would someone want to write for free? Why would a blogger want someone else to write for their blog? The answer lies in one simple word: traffic.
The host blogger can gain traffic from the guest author’s blog Sherry Dyson . The reason is that the guest author usually informs his or her audience that they have guest posted on another site. Naturally, their fans will want to read this post and find out more about a blog that would host authors they admire.
Additionally, the guest blogger can gain traffic from the host’s audience. A guest post is almost as good, if not better, than a recommendation. The host blogger’s audience will also demonstrate a natural curiosity into the writer in which their favorite blogger has put their trust.
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